During the first week of June, we had the opportunity to work with Loveworks Leadership, Inc., a Norman non-profit organization dedicated to helping middle school students discover their potential and live into their dreams. Thorpe, our video specialist, led a group of students in various video concepts over the course of the week-long camp. The students learned the basics of filmmaking, from composing shots to shooting interviews to editing. Using these skills, the students collaborated to make a short documentary highlighting the events of the Summer Leadership experience. Although the video concept team did not take home the grand prize, the students gained valuable video experience and learned leadership skills that will help them in the future. Most importantly, we had a blast! Check out the final video here: Loveworks Summer Leadership 2018
Business owners may have noticed the always visible “BOOST” button on Facebook posts.
They may ask themselves, why boost posts?
Well, boosting Facebook posts and developing ads help business owners reach more followers and members of their target demographic. Boosts allow you to not only access more of your own followers, but also help you reach those outside your target market. So, in order to reach optimum visibility, boosting is a must!
To start, business owners should look at overall page likes and compare that number to the average reach on original content. The comparison between page likes and reach will show that the two numbers don't match up. This is okay, considering that it’s not technically possible for every single follower to see every single post. But boosting is a tool that can help reach more of an audience than usual. It’s very likely that un-boosted posts are being seen by the same members of an audience, over and over again.
Here's an example for a little clarity.
This graphic shows organic reach from a basic post on the sample business's Facebook page.
The sample business's Facebook page has just over 24,000 page likes.
We see that even though overall page likes are high, usual reach is pretty low.
This graphic is taken from a boosted post on the sample business' Facebook page.
The organic reach seen above is the reach a post could generate on its own through Facebook's algorithm. The paid reach is that generated from the boost.
As seen above, the sample company more than doubled its existing reach by boosting one post.
Boost reach is calculated based on the amount spent, the geographical radius of the post and the target audience for the post. Knowing who to target is the most important step in boosting. Though, understanding who exactly to push boosts to can be somewhat difficult, business owners can always find help through specialists.
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In 1944, John Goodno opened a watch repair shop in Norman devoted to serving loyal customers with the best possible personal service. 74 years and three generations later, Goodno’s now specializes in jewelry, diamonds, timepieces, and speciality gifts, but still upholds the same standards in customer service. This July, Goodno’s moved to a brand new location on 36th Street. BOLD helped with the relocation by creating flyers and raising public awareness. In the past year that BOLD has worked with Goodno’s, we have also built a new marketing plan for the jewelry store that included designing a fresh, new logo, revamping social media pages, creating print ads, and creating a whole new website. Check it out here! www.goodnosjewelry.com
BOLD offers SEO services for our clients on a daily basis. Our team can identify the quality and effectiveness of our clients’ websites by detecting and preventing problems that hinder them from reaching their full potential.
Search Engine Optimization is boosting your website to gain more traffic through tools like keywords and display ads. This service helps to move businesses up on search engines, making them more visible to potential clients of their own.
When it comes to the web, we monitor every aspect of our clients’ performance in cyberspace with cutting edge technology. SEO tracking and web updates are also great tools to further your marketing campaigns. Having the ability to find the best possible keywords to build attention and traffic can create a healthier and more concise website. With the help of SEO experts, a website could possibly jump to the top of any search engine.
It’s easy for websites to get cluttered with unnecessary pages and overused lingo. SEO/website management can improve and prevent these issues easily. With the help of page crawling software that searches each page for errors and potentially threatening issues, this management process is a sure-fire way to upgrade web presence.
Our team is fully equipped to work with clients on goals that most matter to them.
Sussy’s was previously a legend in the Oklahoma City area for many years. Beginning in 1947, Jack Sussman and partner, Jake Samara, started creating a variety of Italian eatery, bringing what is believed to be the first pizza restaurant to Oklahoma City. Although Sussy’s did experience a closing several years after Sussman’s death, the recipes and cooking styles have been passed down among generations. Sussy’s is now planning to re-open in late summer to early autumn, adding a few twists to the menu, but still leaving that old-school charm. BOLD has been working with partners from Sussy’s to promote their digital presence, and create products needed for business, such as cups, pizza boxes, signage, menus, and the logo. There is still much to be completed, and our team is working to ensure Sussy’s success is prominent!
Having the opportunity to help showcase ScissorTail Roofing & Construction’s quality work and outstanding customer service has been a great experience for BOLD. We have been working on branding and marketing through signage, business cards, social media management, yard signs, trailer wrap, etc. ScissorTail recently launched their new website and we are more than delighted with how it turned out and encourage everyone to go check it out!